Bendigo Regional Tourism (BRT) is the regional tourism body representing Victorian Goldfields shires including Mount Alexander, Central Goldfields, and Loddon - in addition to the City of Greater Bendigo. We are excited to let you know about this offer to connect tourism operators across the region with experienced digital mentors that understand your unique challenges. They know the tourism industry - and best of all – they come to you!
This unique program is highly subsidised by BRT, with a focus on delivering 1:1 individualised support and training so that you can grow your digital presence and learn new skills, all without leaving your place of work (unless you want to, of course!).
If your business is located in the City of Greater Bendigo or in the Loddon, Mount Alexander, or Central Goldfields Shires regions, then we'd love to work with you!
Choose up to three digital skill areas you'd like to train in, and we'll match you with a mentor that can get you up to speed, fast!
Not sure what you want or need? That's OK too. Our project team will review and assess all participants' current online presence and recommend the right training for you.
Topics covered in your 1:1 sessions might include:
Your DIGI23 tailored training program will include:
2 x 1.5 hour 1:1 mentoring/training sessions with your mentor on up to three topics of your choosing
Invitation to attend a
pre-program information
session, with guest speaker
Review of your business' online presence, including expert recommendations
Summary of training and recommended next steps from your mentor - a custom guide to progressing your training
Optional: a short testimonial-video interview, where you'll be able to speak about your business
Invitation to our graduation networking event for 2 people
*BONUS*
FREE Professional photography for your business*
We are now able to offer the first 20 businesses to sign up a FREE 1-hour professional photo shoot at your business as part of this year’s program! Start by signing up and confirm and pay your invoice by the due date to be considered for this offer.
What's your investment?
(approx. value of $600)
inc GST
* Please note, places are limited. Bendigo Regional Tourism has the right to accept and reject participation in the program should applicants not meet the required criteria or if allocated places have been filled.
inc GST
Tourism Operator Information Session
Bendigo and Mt Alexander regions
Tuesday 29 August, 9 - 10am
Galkangu/GovHub – Meeting Room 3, on Ground Floor
Central Goldfields (Maryborough)
Tuesday 29th August, 2-3pm
Online - register for link
Loddon (Inglewood/ Wedderburn)
Wednesday 30th August, 10-11am
Loddon Visitor Information Centre, Wedderburn
Registrations close: August 27
Mentor sessions: August 25 - October 23
Graduation networking evening: November 6
* as places are limited, registration may close earlier than date specified if all places have been filled. You may email office@toughcookiemarketing.com to be added to a waitlist
Want to know more?
Read out frequently asked questions
Are you a Digital Expert located in our region?
We are seeking a wide range of experts to become mentors, matched to our operators' needs, creating positive and successful training relationships. Find out how you can be involved below.
Tough Cookie Marketing (Project Manager) - office@toughcookiemarketing.com
Tough Cookie Marketing Office - 03 5442 3983
Copyright © 2023 Bendigo Regional Tourism - All Rights Reserved
Please read the following information carefully. If you are interested in becoming a mentor, please contact us to request the program application form and information kit.
The Selection Criteria
a) Each potential mentor as part of the application process must be able to demonstrate paid employment within the communications or digital industries, as a consultant, business owner, trainer, coach, mentor or employee.
b) Each potential mentor as part of the application process should nominate the areas they wish to teach/support and provide a clear overview of your technical knowledge, experience and formal qualifications.
c) This program is not suitable for marketing or IT students, or individuals who simply have a keen interest in social media and may support others as a hobby.
d) If you are approved to participate as a mentor, you will be required to attend an information session which will provide an overview of the program, the regional tourism landscape and training requirements.
The Selection and Business Matching Process
Mentor Delivery Guidelines
The Project Management Team has the right to accept and reject participation in the program should applicants not meet the required criteria, or due to program demand.
What happens if I don't like my mentor?
Simply let the project management team know, and they will work to solve your issue or match you with someone new.
Help, I'm not sure what I need.
That's ok, just tell us what you are interested in on the registration form, and we will find out more about what training you require.
Can I keep my mentor after the program finishes?
Absolutely. Should you wish to continue with your mentor, there is no restriction on engaging services after the completion of the program.
More questions?
Contact the project management team at:
E: office@toughcookiemarketing.com
P: 03 5442 3983
Where is the training held?
Training can be delivered to you at your workplace for up to 2 people.
Who will schedule my session?
Your mentor will make contact with you to work out a suitable time for both of you.
How much does it cost?
2 x 1.5hr sessions for $220 inc. gst
Who should undertake the training?
The program allows 2 people from the business to partake in the training. We strongly recommend that the business owner undertakes the training, however you can nominate a senior employee also.
How do I pay?
An invoice will be sent to you for payment once you have confirmed your participation.
Will I receive training resources?
Yes, your mentor will provide notes of your sessions together to help you to remember what you have learned.